Aivazar Launches Powerful 'Gimi Management Sunstick' New Product for Spring UV Protection

[Asia Economy Reporter Jang Hyowon] Aivazar announced on the 8th that it will newly launch a melasma management sunstick to prevent melasma that occurs unnoticed due to strong spring ultraviolet rays.

Following Aivazar’s melasma patches, which have gained great popularity among numerous professional and amateur golfers led by pro golfer Yoo Hyun-joo, the company plans to target both the golf market and the general market by newly releasing the melasma management sunstick.

On the 8th, the daily self-care cosmetic brand Aivazar (CEO Park Jun-gyu) announced the launch of the ‘Aivazar Mela Control Whitening Sunstick’ (hereafter referred to as the melasma management sunstick), following its melasma management patches.

Aivazar will introduce the new product on the GS Home Shopping Beauty Signal program at 12:40 PM on the 9th, inviting broadcaster Park Mi-sun as a guest. During the broadcast, alongside the highly acclaimed melasma management patches modeled by pro golfer Yoo Hyun-joo, the melasma management sunstick will also be presented, proposing a spring melasma management solution.

The newly released melasma management sunstick is a triple-functional cosmetic product with UV protection (SPF50+/PA++++), whitening, and wrinkle improvement. It is designed for convenient use on the go with a wide application area and an easy-to-grip shape.

Additionally, it contains a generous 23g volume, allowing ample use without hesitation, enabling perfect UV protection even on areas where melasma patches are not applied.

Meanwhile, Aivazar’s melasma patches, well known through pro golfer Yoo Hyun-joo, have surpassed 1 million units sold. Since its launch last September, it has sold over 1 million units in just seven broadcasts on GS Home Shopping. This means it sold 54 units per second during the home shopping broadcasts.

In particular, the melasma patches have a high repurchase rate, with more than 1,000 customers repurchasing, indicating strong customer loyalty to the product.

This content was produced with the assistance of AI translation services.