GS Shop Launches Health Food PB SimpleBio... "Focusing on the One Most Needed"
[Asia Economy Reporter Lim Chun-han] GS Shop announced on the 8th that it will launch its own health supplement private brand (PB) ‘Simple Bio’ and will sell ‘Focus on Joints’ as the first product on the 9th.
Simple Bio is a health supplement PB developed by GS Shop in collaboration with the health functional food company Cispang, with the brand’s main value centered on providing solutions that focus on one essential aspect.
Focus on Joints consists of 100% Green-lipped Mussel Extract Oil Complex, an individual functional ingredient recognized for joint health, and is a health functional food approved by the Ministry of Food and Drug Safety for joint improvement.
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A GS Shop official said, “As a result of in-depth research with customers, we found that customers tend to prefer products that focus on improving one function rather than health supplements containing multiple complex ingredients. Simple Bio will continue to develop and introduce health functional foods that customers want.”
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