Gyeongnam Tourism Foundation Breathes New Life into 'Bu-Ul-Gyeong Tourism Market'

Busan Tourism Organization and Ulsan Tourism Foundation Sign Business Agreement

Promoting Regional Tourism, MICE Industry Revitalization, and Marketing

Gyeongnam Tourism Foundation, Busan Tourism Organization, and Ulsan Tourism Foundation signed a business agreement on the 7th to promote tourism in the southeastern region.

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] The Gyeongnam Tourism Foundation, Busan Tourism Organization, and Ulsan Tourism Foundation signed a memorandum of understanding (MOU) on the 7th to achieve the development of tourism in the Busan-Ulsan-Gyeongnam (Bu-Ul-Gyeong) region.

At the time of the upcoming launch of the Bu-Ul-Gyeong Megacity, the three organizations plan to establish a practical cooperative relationship through this agreement, activate interregional linked tourism by discovering joint projects, and expanding tourist attraction.

They will form a network through research and data exchange between local governments and tourist attraction activities, and revitalize the Bu-Ul-Gyeong tourism, MICE industry, and inbound market, which have been stagnant due to COVID-19, through joint promotions.

The Gyeongnam Tourism Foundation plans to participate in and hold tourism promotion briefings overseas this year, focusing on major overseas exchange countries of Gyeongnam in relation to the COVID-19 endemic, and will also participate in and hold tourism briefings linked with overseas branches of the Korea Tourism Organization.

To attract tourists to Gyeongnam, Busan, and Ulsan, they announced that they will hold a briefing session for tourism companies in the metropolitan area in May in cooperation with the Busan Tourism Organization and Ulsan Tourism Foundation.

In the second half of the year, they will jointly participate in overseas tourism fairs to respond together to the rapidly changing tourism market after COVID-19.

Jung Yeon-du, Secretary General of the Gyeongnam Tourism Foundation, said, “The recovery of the tourism market is gradually accelerating due to the exemption of mandatory self-quarantine for overseas arrivals,” and added, “We will actively cooperate with Busan and Ulsan so that the Southeast region can develop into the center of Korean tourism.”

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