"Sold Out Limited Edition" Paldo Officially Launches 'Teumsae Ramen Extreme Experience'

[Asia Economy Reporter Eunmo Koo] Paldo announced on the 7th that it will officially launch 'Teumsae Ramen Extreme Experience,' which was released as a limited edition of 300,000 units on January 30.

Paldo introduced, "This ramen sold out all 300,000 units in about a month, and the additional 300,000 units produced afterward were also quickly sold out."

Teumsae Ramen Extreme Experience is a product that enhances the spiciness and dried garnish soup of the existing Teumsae Ramen, which uses Vietnamese chili peppers. Its spiciness is 1.5 times hotter than 'Teumsae Ramen Bbalgyetteok,' which has about 10,000 SHU on the Scoville scale.

Thanks to the popularity of spicy ramen, the growth of the 'Teumsae Ramen' brand is also remarkable. It has maintained steady popularity with an average annual growth rate of about 30% over the past three years. This year, Paldo introduced new products targeting the spicy ramen market: 'Teumsae Ramen Spicy Curry,' 'Teumsae Ramen Spicy Jjajang,' and 'King Ttukgop.'

A Paldo official said, "Since its launch, Teumsae Ramen has been a brand that has consistently received love from consumers for its unique spiciness," adding, "We will strive to lead the popularization of spicy ramen through continuous research and development and lineup expansion."

This content was produced with the assistance of AI translation services.