Hyundai Department Store to Host Largest-Ever Golf Fair

Hyundai Department Store's 'Heundi' golf goods.

[Asia Economy Reporter Jeon Jinyoung] Hyundai Department Store is holding the largest golf fair ever to welcome the peak golf season in spring.

Hyundai Department Store announced on the 7th that it will hold a golf-themed event, "Hyundai Department Store Green Master," at 16 stores nationwide, including the Apgujeong Main Store, from the 8th to the 24th. This is the first time Hyundai Department Store is conducting a golf-themed event on a company-wide scale.

Targeting customers in their 20s and 30s, Hyundai Department Store is running a social media (SNS) event called "Golf Fashionista." By uploading photos of golf-related activities on their SNS accounts with the required hashtags by the 24th, participants will be entered into a draw to win high-end golfwear gift certificates (worth about 800,000 KRW), premium putters, and invitations to pro-am tournaments (competitions where amateurs and professionals form teams). Winners will be notified individually on the 3rd of next month.

Additionally, targeting young golfers, various golf goods featuring Hyundai Department Store's own character "Heundi" will be introduced, including ball markers, golf balls, and driver and iron cover sets. During the event period, customers who purchase over 200,000 KRW at any Hyundai Department Store location will receive a limited quantity of two Heundi ball markers as a promotion.

Furthermore, various promotions and discount events will be held. From the 8th to the 24th, customers who purchase over 300,000 KRW at golf brand stores in 16 locations nationwide will receive 20,000 Plus Points, which can be used like cash. From the 8th to the 10th, customers who spend over 500,000 KRW or 1,000,000 KRW using Hyundai Department Store cards will receive Hyundai Department Store gift certificates worth up to 7% of their purchase.

Each store will also operate discount events and pop-up shops. From the 8th to the 14th, the Trade Center Store's basement 1st floor event hall will hold a "Spring Golf Grand Sale," offering up to 70% off on past season products from golf brands such as Wac, Dunlop, Chervo, and Heradiya compared to their original prices. Representative products include Chervo skirts (328,000 KRW), Wac T-shirts (94,500 KRW), and Dunlop pants (234,000 KRW). Golf discount events will also be held at Sinchon Store (8th?10th), Jungdong Store (8th?14th), and D-Cube City (15th?17th).

On the 2nd floor of The Hyundai Seoul, a pop-up store for the street golfwear brand "Basquiat Brooklyn" will be open until the 21st of this month. From the 8th to the 24th, casual golf brands "Challenger" and "Rolling Stones Golf" will hold pop-up events on the 7th floor of the Mokdong Store.

Various golf-related events will also take place. Putting zones will be set up at six stores nationwide, including the Trade Center Store and Pangyo Store, for golf experience events. During the event period, H Point members who have purchase history regardless of amount will be entered into a draw to win 1,000,000 KRW golf apparel exchange vouchers (10 winners), Heundi driver and iron cover sets (20 winners), and Heundi golf ball sets (100 winners). Participation in the draw event is available through the Hyundai Department Store Group’s integrated membership H Point app event page.

A Hyundai Department Store official said, "We hope this event will provide customers with various benefits and enjoyment," adding, "We plan to continue offering diverse customer-tailored events that align with trends."

This content was produced with the assistance of AI translation services.