LG Electronics Hosts 'Home Appliance Idea Contest'

LG Electronics announced that it will hold the LG UP Home Appliances Customer Idea Contest until May 9. The photo shows golf legend Park Seri introducing how to participate in the contest through a live broadcast video.

[Asia Economy Reporter Kim Jin-ho] LG Electronics announced on the 7th that it will hold the LG Up Appliance Idea Contest "I Wish It Existed Up" until the 9th of next month, where customers can participate in creating ideas together. Customers who wish to participate can submit stories and ideas about functions they want to see in up appliances on the event page within the LG Electronics website.

The target products are nine types from the LG up appliance lineup, including Tromm washing machines, dryers, WashTower, Stylers, PuriCare AeroTower, 360˚ air purifiers, Dios ice water purifier refrigerators, dishwashers, and Whisen tower air conditioners.

The final selected ideas are expected to be added as new functions to LG up appliances within this year. LG Electronics will present Objet Collection products such as Tromm dryers, Dios Knock-On Magic Space refrigerators, and Stylers to five customers selected as the final winners.

LG Electronics also released a YouTube video introducing the up appliance idea contest. In the video, golf player Park Se-ri introduces how to participate in a friendly live broadcast format so that more customers can easily join and share their ideas.

LG up appliances aim to provide an innovative customer experience that allows continuous addition of new functions through upgrades, so they can always be used like new. Customers can easily add desired functions through the 'Up Appliance Center' in the LG ThinQ app.

Park Kyung-ah, Executive Director of Brand Communication at LG Electronics Korea Sales Headquarters, said, “We plan to listen to customers' voices through various methods including the idea contest and continuously discover and present meaningful upgrades that everyone wants to experience.”

This content was produced with the assistance of AI translation services.