Evezari Supports Promising Startups in Bedding and Home Decor Sectors

Evezari Open Innovation Program 'Eve-On' Recruitment Poster.
Photo by Evezari

[Asia Economy Reporter Kim Jong-hwa] Total sleep care brand Evejari Co., Ltd. is hosting the open innovation program 'Eve-On' to support promising startups in the bedding and home decor sectors.

'Eve-On' is a program that recruits prospective and early-stage startups and individual freelancers with excellent ideas and business models, providing opportunities to launch products and services and expand business through collaboration with Evejari. This is the second year of the program following last year.

The recruitment targets are startups and individual freelancers with ideas in the fields of ▲bedding and home decor products ▲functional bedding, sleep tech products, sleep-related systems (hardware and software) ▲sleep industry business models.

Selected teams will receive benefits such as commercialization support, technical support, market development support, and strategic investment. If an individual freelancer is finally selected, an additional opportunity to join Evejari through an internal interview will be provided.

First, Evejari will conduct joint research and development on products and technologies with the selected companies and offer opportunities for technical collaboration with its Sleep Environment Research Institute and Design Research Institute. Production and distribution of developed products will also be supported through Evejari’s manufacturing plants and nationwide logistics network. Additionally, it will help expand sales channels by linking with over 400 Evejari stores nationwide and the official online mall. Furthermore, Evejari will provide seed money investment of up to 200 million KRW after investment review.

Applications are accepted via email until the 6th of next month. Detailed information is available on Evejari’s official website and Instagram.

Go Hyun-joo, head of Evejari’s PR team, said, "Through this contest program, we support companies starting new challenges and look forward to the development of fresh and innovative solutions, products, and services," adding, "We will continue to strive to sustain this program to foster startups that will lead the future sleep industry and spread entrepreneurial culture."

Meanwhile, in the first 'Eve-On' program, startups in the fields of functional pillows and sleep tech were finally selected, and many companies have attracted follow-up investments, gaining significant market attention. A representative case is Nix Co., Ltd., which introduced the sleep induction device Gosleep and won the Innovation Award at CES 2022.

In addition, Evejari has also achieved results in supporting in-house startups, such as being selected as an in-house venture nurturing company by the Ministry of SMEs and Startups in 2020. Among them is Dalkomhan Goraedeul Co., Ltd., which recorded annual sales of 13 billion KRW within two years of establishment by launching the Milk Pillow.

This content was produced with the assistance of AI translation services.