Shinsegae Department Store "Get a Coffee Scrub Soap When You Purchase Eco-Friendly Products"

Eco-Friendly Campaign 'Singang Vibe Green' Launched
Recycling Brand Pop-Up During Campaign Period
Targeting MZ Generation Seeking Value Consumption

Shinsegae Department Store, Eco-friendly Scrub Soap.

[Asia Economy Reporter Yuri Kim] Shinsegae Gangnam Store is launching a relay eco-friendly campaign to promote a 'culture of good consumption' targeting young customers who value ethical consumption.

Shinsegae Department Store Gangnam announced on the 7th that it will present the eco-friendly campaign 'Singang Vibe Green' until the 14th. During the campaign period, Shinsegae will give a limited quantity of eco-friendly scrub soap to customers who purchase eco-friendly products. The eco-friendly scrub soap made by Shinsegae is produced by recycling coffee grounds generated at VIP lounges and other locations. It was created in collaboration with 'Hanajo,' a natural soap specialty brand popular among the MZ generation (Millennials + Generation Z) for its sentimental design based in Seongsu-dong, Seoul. The package design also evokes the reused coffee grounds.

During the event, customers who purchase over 100,000 KRW at outdoor brands selling eco-friendly material products such as Colombia and Patagonia, as well as at 'Just Craft,' an eco-friendly lifestyle specialty brand on the 5th floor of the Gangnam store, will receive soap on a first-come, first-served basis at the gift event venue. Just Craft, available on the 5th floor of Shinsegae Gangnam until the 21st, is a curated shop introducing eco-friendly and recycling brands. It generates no single-use waste throughout all manufacturing processes and is popular mainly among customers in their 20s who are interested in sustainable fashion.

The policy is to help customers cultivate a culture of good consumption through regular themed events that encourage self-practice. In the future, large-scale pop-up stores themed around eco-friendly beauty and art, as well as sustainable young casual pop-ups, will be introduced sequentially.

Seonjin Kim, General Manager (Executive Director) of Shinsegae Department Store Gangnam, said, "We have prepared a regular campaign themed around eco-friendliness to foster a culture of good consumption," adding, "We will lead customers' lifestyles by introducing various contents tailored to the era of environmental necessity."

This content was produced with the assistance of AI translation services.