Various Benefits by Membership Tier in Dining Brand's Own App

[Asia Economy Reporter Moon Hyewon] The dining industry is actively developing proprietary applications (apps) that can increase loyal customers through various benefits and reduce delivery fees. In particular, brands that introduce membership tier systems in their apps to offer more benefits to high-usage customers are attracting attention.

According to the industry on the 7th, KFC operates a four-tier membership system ranging from General to Silver, Gold, and VIP. All tier customers receive a birthday celebration coupon for a free exchange of KFC’s signature menu item, the ‘Zinger Burger,’ and first-time General tier members receive a 500 KRW coupon for the Zinger Burger and a 3,000 KRW discount coupon for KFC’s official app delivery service.

From Silver to VIP, customers are provided with coupons to purchase special tier-specific packs valued between 6,000 KRW and up to 13,000 KRW for only 100 KRW, along with delivery discount coupons for KFC’s official app according to their tier. Additionally, various exclusive special coupons are given monthly based on membership tier.

Pizza Alvolo classifies membership tiers into four categories: Boarding Preparation, Economy, Business, and First Class, offering discounts and side menu coupons according to the tier. Especially, First Class customers receive benefits such as free extra cheese topping on pizza orders, priority cooking processing (Quick Order) at any time, and discount coupons for new menu items. After upgrading, collecting 100 stamps can be exchanged for a round-trip weekday flight ticket to Jeju Island.

Hollys divides membership into four tiers?Silver, Gold, Red, and Diamond?based on the number of Crown points accumulated. Silver and Gold members receive a free Americano (R) coupon after accumulating 12 points, while Red and Diamond members receive a free made-to-order beverage (R) coupon after 12 points.

From the Gold tier, members enjoy daily benefits allowing one free upgrade per day on coffee drinks, such as size up, extra shot, or syrup addition. Diamond customers receive free coupons for whole cakes and planners, as well as seasonal special benefits.

Kyochon Chicken also operates a membership tier system to provide more differentiated benefits to app ordering customers. Members are divided into three tiers?‘Welcome,’ ‘VIP,’ and ‘KING’?based on purchase frequency, with point accumulation and discount coupons provided according to the tier.

This content was produced with the assistance of AI translation services.