LG Household & Health Care Opens 'Whoo Cheongidan Digital Gallery'

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 6th that it has launched the ‘Whoo Cheongidan Special Edition,’ a new artwork created in collaboration with French artist Pierre Marie, and opened a digital gallery realized in VR.

The digital gallery revealed on Whoo’s official brand website features actual images of the queen’s attire and accessories depicted in the Cheongidan Special Edition package design, realized through VR. In the digital gallery, visitors can vividly experience the queen’s attire and accessories through 360-degree VR videos, watch a making film where Pierre Marie introduces the meaning behind the package design and reveals his studio.

French global illustrator Pierre Marie completed the ‘Cheongidan’ package by modernly reinterpreting the queen’s ceremonial robe and accessories such as the tteoljam. Since ancient times, the queen’s attire and accessories have symbolized her status and were used in special royal court ceremonies, showcasing a splendid and delicate beauty.

Cheongidan, Whoo’s representative global mega line, contains Cheonggibidan ingredients, a blend of over 30 royal court skincare prescriptions that address aging-related skin concerns, delivering radiant and luminous skin.

This content was produced with the assistance of AI translation services.