Mirae Asset Life Opens 'Digital Asset Management Center' Focused on Variable Insurance

[Asia Economy Reporter Changhwan Lee] Mirae Asset Life Insurance announced on the 6th that it will open and operate a Digital Asset Management Center from April, providing differentiated asset management services focused on variable insurance.

The Digital Asset Management Center is an advanced consultation window offering comprehensive asset management services centered on variable insurance. A carefully selected group of over 20 experts, each with more than 10 years of asset management experience, provides professional consultations with a long-term perspective.

Moving beyond standardized face-to-face asset management consultations through FCs (financial consultants), the center offers data analysis-based non-face-to-face customized asset management.

It supports faster and smoother communication and data sharing through not only phone consultations but also mobile chat consultations via KakaoTalk and the company’s cyber window.

Going forward, Mirae Asset Life Insurance customers can resolve their questions related to variable insurance and receive personalized consultations tailored to their individual circumstances at the Digital Asset Management Center.

The center integrates and provides existing services such as fund change guidance reflecting the status of variable insurance funds and market conditions, yield notification services, and one-page reports on variable insurance.

Additionally, in line with the characteristics of long-term insurance products, it plans to maintain close communication with customers by providing advance notifications to those who have started receiving pension payments to ensure timely receipt of insurance benefits.

The opening of the Digital Asset Management Center is part of Mirae Asset Life Insurance’s ongoing digital transformation (DX). Since separating its exclusive sales organization through the industry’s first manufacturing and sales separation in March last year, Mirae Asset Life Insurance has been transforming into a future-oriented insurer focused on products and services.

Accordingly, it is strengthening digital-based customer services in various areas, including the industry’s first non-face-to-face video consultation service and the introduction of a mobile app-based quick claim service for indemnity insurance.

Kim Nam-young, Head of Digital Innovation Division at Mirae Asset Life Insurance and regarded as the industry’s top digital innovation expert from Mirae Asset Securities, is leading the establishment of the Digital Asset Management Center, accelerating both the service’s stabilization and Mirae Asset Life Insurance’s digital transformation.

Joining Mirae Asset Life Insurance in November last year, Kim led the opening of the Digital Asset Management Center based on his successful experience introducing a non-face-to-face asset management organization at Mirae Asset Securities.

Kim Nam-young, Head of Digital Innovation Division at Mirae Asset Life Insurance, stated, “With the opening of the Digital Asset Management Center, any Mirae Asset Life Insurance customer can now easily receive personalized asset management services based on data. Mirae Asset Life Insurance will continue to introduce asset management models through data analysis based on the belief that ‘providing competitive products and services is the innovation of the financial industry,’ offering customers new experiences.”

This content was produced with the assistance of AI translation services.