Samsung Fire Targets Young Generation with Introduction of 'MZ Customer Panel' System

On the afternoon of the 5th, Samsung Fire & Marine Insurance held the launch ceremony of the 'MZ Customer Panel' at its headquarters in Seocho-dong, Seoul, with Choi Seong-yeon, Head of the Consumer Policy Team (second from the left), and other officials in attendance.

[Asia Economy Reporter Changhwan Lee] Samsung Fire & Marine Insurance announced on the 6th that it held the launch ceremony for the 'MZ Customer Panel' at its headquarters in Seocho-dong, Seoul, on the afternoon of the 5th. Samsung Fire & Marine Insurance is the first in the non-life insurance industry to introduce the MZ (born from the early 1980s to the early 2000s) customer panel system.

The MZ Customer Panel was introduced to directly hear the voices of the 2030 generation, which has emerged as a key consumer group but still has low interest in insurance. This is a new attempt following last year's introduction of the senior customer panel targeting the older age group.

The Samsung Fire & Marine Insurance MZ Customer Panel consists of customers aged 20 to early 30s who are subscribed to the company's long-term insurance. Comprising various groups such as university students and office workers, they will investigate the MZ generation's perception of insurance over about three months, experience various insurance products, and then provide improvement suggestions to the company.

Kim Ju-yeon, selected as the first member of the MZ Customer Panel, said, "I participated to find the necessity of insurance that the 2030 generation is missing," and added, "I will work hard to be helpful to both companies and individuals in the future."

Meanwhile, Samsung Fire & Marine Insurance has been steadily operating the customer panel system every year since it first introduced it in 2005, the first in the non-life insurance industry. This is to reflect customers' voices in company management as part of customer-centric management activities.

The customer panel system plays an important role in improving Samsung Fire & Marine Insurance's products and services. About 75% of the approximately 950 tasks suggested by the customer panel have been improved so far.

Choi Sung-yeon, head of the Consumer Policy Team at Samsung Fire & Marine Insurance, said, "We introduced the MZ Customer Panel system to listen to the voices of the 2030 customers who will be the main insurance consumers in the future," and added, "We plan to provide products and services tailored to customer perspectives through various efforts such as operating panels by generation and regular panels."

This content was produced with the assistance of AI translation services.