Homeplus "Try Crispy and Sweet Unique Tomatoes"

A model is showcasing products for the Tomato Festival event at Homeplus Gangseo branch in Deungchon-dong, Gangseo-gu, Seoul on the 6th.

[Asia Economy Reporter Jeon Jinyoung] Homeplus is holding a 'Tomato Festival' until the 13th, offering a 2,000 KRW discount on all tomato products when paying with a top 10 credit card.

According to Homeplus on the 6th, April is the time of year when the most diverse varieties of tomatoes can be found. Recently, with the trend of exotic fruits, new tomato varieties have been continuously released, allowing customers to enjoy even more diverse tomatoes. Homeplus's tomato sales in March increased by 10% compared to the same period last year, driven by the popularity of new varieties such as Red Star Tomato, Sweet Tango Tomato, and Snack Tomato.

In response to the popularity of exotic tomatoes, Homeplus expanded its tomato varieties from 11 last year to 14 this year. The number of new varieties doubled from 3 to 6. Following the release of Snack Tomato, Sweet Tango Tomato, and Red Danmato last year, three more varieties were added this year: Amber and Green Danmato, Red Star Tomato, and Black Tomato.

In this event, Homeplus exclusively sells ‘Sweet Tango Tomato (400g)’, known for its higher sweetness than regular tomatoes, crisp texture, and refreshing juice, at 4,990 KRW; ‘Red Star Tomato (220g)’, which is sweet, juicy, firm, and freshly packed with stems, at 3,990 KRW; and ‘Danmato (500g)’ Amber and Green varieties, made with natural sweeteners extracted from stevia leaves and honey-like sweetness, at 6,990 KRW each.

The ‘Jujube Cherry Tomato (750g/1.2kg)’, which has a long shape like a jujube and a crisp texture, is priced at 4,990 KRW/7,900 KRW respectively; the convenient ‘Snack Tomato (800g)’ without stems is 6,990 KRW; the ‘Cocktail Cherry Tomato (750g)’, which offers fun in choosing different tastes and textures by color, is 7,990 KRW; and the ‘Daejeo Tomato (1.2kg)’, grown in the salty soil of the Daejeo area in Busan and known for its salty taste, is 9,900 KRW.

Additionally, the ‘Black Tomato (750g)’, characterized by its rich flavor, high nutrition, and dark red color, is 5,990 KRW; the ‘Fully Ripe Tomato (3kg)’, carefully selected from red-ripe tomatoes grown in glass greenhouses with a strong aroma, is 11,990 KRW; the ‘Chewy Tomato (1.2kg)’, with a soft and sticky texture inside, is 6,990 KRW; and the ‘Cherry Tomato (1.2kg)’, sweet and sour and easy to eat in one bite, is 7,900 KRW.

Lim Jeonggyun, Head of Agricultural Products at Homeplus, said, “Exotic tomatoes are gaining popularity due to their excellent taste, color, shape, sweetness, disease resistance, and yield. We will continue to strive to enhance customer satisfaction by offering a variety of products, including new varieties, that customers want.”

This content was produced with the assistance of AI translation services.