Olive Young, "Join Us for Cosmetic Container Recycling on Live Broadcast"

Olive Young will hold a special broadcast for the Beauty Cycle campaign on its own mobile live broadcast "Allive" at 8 PM on the 7th.

[Asia Economy Reporter Jeon Jinyoung] Olive Young's representative eco-friendly campaign, Beauty Cycle, can now be experienced through a live broadcast.

CJ Olive Young (hereafter Olive Young) announced on the 6th that it will hold a special Beauty Cycle broadcast on its own mobile live streaming platform, 'All Live,' on the 7th.

Beauty Cycle is a customer participation campaign that repurposes used plastic cosmetic containers into new resources. Since 90% of cosmetic containers are difficult to recycle through regular separation disposal, collection boxes are placed in easily accessible Olive Young stores to increase the collection rate of empty containers and encourage recycling practices.

Olive Young prepared this special broadcast to more effectively promote the Beauty Cycle campaign, which is being conducted at major stores. The broadcast will be held for about an hour starting at 8 p.m. on the 7th under the concept of "One Step to Protect Myself and the Earth." A show host will directly introduce the Beauty Cycle campaign and communicate in real-time about participation methods, types of collectible empty containers, benefits, and more.

Various special events unique to the live broadcast, such as real-time prize draw events, have also been prepared. Among customers who participate in surprise quizzes during the broadcast, winners will be selected by lottery to receive two planned sets: ‘Abib Yuja Probiotics Blemish Pad Vitalizing Touch 60 sheets’ and ‘Abib Pine Needle Pore Pad Clear Touch 60 sheets,’ as well as a ‘Mini Scraper’ for removing cosmetic container labels. Additionally, two popular products from ‘Abib,’ a representative brand participating in the Beauty Cycle campaign, will be available at special prices.

Earlier, Olive Young announced last month its plan to intensify the Beauty Cycle campaign with a goal of collecting one ton of empty containers this year. To this end, collection boxes have been installed in 20 major flagship and town stores nationwide.

The participation method is simple. After thoroughly washing and drying used cosmetic containers and removing the labels, customers can place them in the collection boxes located in stores. All plastic cosmetic containers can be submitted, and participating customers will receive one 2,000 KRW discount coupon per container, which can be used on purchases over 20,000 KRW.

An Olive Young official said, “We prepared this live broadcast so that many customers can easily and enjoyably engage with the Beauty Cycle campaign,” adding, “Since we plan to develop the Beauty Cycle campaign as Olive Young’s eco-friendly campaign starting this year, we hope customers will visit major stores and participate in recycling empty containers.”

Meanwhile, Olive Young held a Clean Beauty pop-up store at ‘Yeonnam Bangakkan’ in Yeonnam-dong from March 18 to 27, showcasing Olive Young’s eco-friendly efforts to coexist with the environment. Over 5,400 customers visited during the 10-day event to experience various sustainability-focused activities, including Olive Young Clean Beauty and the Beauty Cycle campaign.

This content was produced with the assistance of AI translation services.