Seven Eleven Offers 30% Discount on All Seven Cafe Products When Paying with KakaoPay
[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven is conducting a discount event for Seven Cafe throughout April in collaboration with KakaoPay. Customers who pay for all 13 Seven Cafe products (including Seven Cafe Americano, Seven Cafe Caffe Latte, Seven Cafe Caramel Macchiato, and all other items) using KakaoPay Money will receive an on-site discount of 30%.
According to 7-Eleven on the 1st, this event was planned due to the significant increase in demand for iced coffee every April. In fact, since mid-March when the weather warmed up, sales of Seven Cafe iced products increased by more than 1.5 times compared to the same period last year, and in April, when temperatures rose more substantially, sales increased by more than double compared to the previous month.
Seven Cafe, launched in January 2015, is the first convenience store brand to offer coffee made from roasted beans and is the only fully automatic drip coffee extraction method in the convenience store industry. It was also the top-selling product at 7-Eleven last year, representing the brand.
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Lee Jihyun, MD of the Instant Food Team, said, “To welcome the iced coffee season, we prepared this event to sell all Seven Cafe products at refreshing prices. Especially, when purchasing an iced regular size, customers can also use the industry’s first eco-friendly paper ice cup, making it a more valuable consumption experience.”
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