Gwangyang City Creates Exclusive Typeface Reflecting Identity and Originality

Published 31 Mar.2022 11:35(KST)

Four Versatile Styles, 3,860 Characters: The Birth of an Attractive Digital Font -

Sensory and Consistent Image Delivery for Positive and Dynamic Urban Branding

Gwangyang City Creates Exclusive Typeface Reflecting Identity and Originality

[Gwangyang=Asia Economy Honam Reporting Headquarters, Reporter Heo Seonsik] Gwangyang City in Jeonnam announced that it will develop a dedicated font that reflects the city's identity and uniqueness to build a sophisticated and dynamic urban image.

The city plans to develop and brand an attractive dedicated font that encompasses Gwangyang's unique identity in ecology, culture, and history, as well as its future vision for advancing as a smart green economic city.

To this end, the city will conduct an in-depth analysis of Gwangyang's regional characteristics, historical significance, and administrative direction, and will also examine brand font cases of domestic and international cities with similar conditions to Gwangyang.

The dedicated font to be developed by the city will consist of four types: title, body text, design, and slogan, including 2,780 Korean characters, 94 English characters, and 986 symbols.

Once the dedicated font is completed, it is expected to convey a consistent image of the city through various materials such as banners, signs, and event guideboards, achieving the effect of making Gwangyang recognizable solely through the font.

The city will officially begin development in April, collect and review opinions from citizens and experts on the first version of the font, and complete the dedicated font by September.

The completed font will be made available with a manual for easy use by anyone, and after design application and registration are completed, it will be distributed on the city’s website in celebration of Hangul Day this year.

Lee Hwayeop, Director of Planning and Budget Office, said, “We will develop a dedicated font that secures Gwangyang’s identity and symbolism and can brand a positive and sophisticated urban image both internally and externally.”