Orion Releases April Fools' Day and Black Day Limited Edition 'Beatles Black Lemon'
[Asia Economy Reporter Song Seung-yoon] Orion announced on the 31st that it has launched a new product, 'Beatles Black Lemon,' as an April Fools' Day and Black Day limited edition.
Beatles Black Lemon is a product with a refreshing lemon flavor that contrasts with the black chewing candy colored with natural pigments, offering a surprising charm. It was released as a limited edition in April, which includes April Fools' Day and Black Day, following the trend of black-colored food and beverages gaining popularity among the MZ (Millennial + Generation Z) generation. Beatles Black Lemon can be purchased at regular supermarkets and convenience stores.
Beatles is a chewing candy that has been loved for over 30 years since its launch in 1990. It features a sweet and sour taste with four fruit juices?lemon, orange, apple, and grape?and a variety of colors, making it fun to choose and eat.
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An Orion representative said, "Beatles Black Lemon, along with last year's black bubble gum 'Wow Black Lemon,' is a product that allows close friends to enjoy April Fools' Day and Black Day in a unique way," adding, "As a limited edition with added rarity, it is expected to receive great response among the MZ generation who enjoy posting 인증샷 (proof shots) on social media (SNS)."
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