Gmarket's Live Broadcast Campaign G-Live 'Popular'... Surpasses 5 Million Cumulative Viewers

On the 31st, Gmarket announced that the cumulative real-time viewers of the 'G Live Shopping Campaign' have surpassed 5 million.

[Asia Economy Reporter Lim Chunhan] Gmarket announced on the 31st that its ‘G Live Shopping Campaign,’ which has been ongoing since the 14th, has gained great popularity by surpassing 5 million cumulative real-time broadcast viewers.

According to Gmarket, the total number of real-time viewers for the shocking special price broadcasts scheduled every night at 8 PM reached 5 million over the past two weeks. This figure represents an increase of more than 50% compared to the average number of viewers before the campaign and is the highest ever since the launch of G Live broadcasts. Sales also increased by up to more than double (157%) compared to live broadcasts of the same category items during the previous period.

The short movie-style advertisement video created with Hani from EXID is also receiving a positive response. Dancing to a cheerfully rewritten version of the hit song ‘Deol Deol Deol,’ it introduces the Gmarket live broadcast and has surpassed 5 million views to date.

On the evening of the 31st at 8 PM, the G Live wardrobe reveal ‘Egoist & LAP’ episode will be aired, exclusively previewing spring new products on Gmarket and offering best-selling products at discounts of up to 58%. Events such as the Purchase King event and chat window purchase comment event will also be held.

A Gmarket official said, “We are pleased that the large-scale shopping campaign, fueled by the popularity of G Live, which attracted attention with its unique and interesting live broadcast format, is receiving a good response,” adding, “We will strive to develop richer benefits and more engaging content to continue advancing G Live in the future.”

This content was produced with the assistance of AI translation services.