Gokseong Baeksemi Successfully Concludes Live Commerce Event

Popularity of Baeksemi and Baeksemi Nurungji

[Gokseong=Asia Economy Honam Reporting Headquarters, Reporter Cha Jong-seon] Gokseong-gun, Jeollanam-do announced that Baeksemi and Baeksemi Nurungji, the region's representative specialty products, have been enjoying soaring popularity on the live commerce at Shinsegae Department Store Gwangju branch.

In this live commerce event, Baeksemi and Baeksemi Nurungji were available at an unprecedented discount of about 15~20% off.

Since Baeksemi is 2 to 3 times more expensive than regular rice and usually not discounted, consumers enthusiastically welcomed this sale.

Especially, the diverse product lineup, ranging from 1kg small packages to 10kg large volumes, gift sets, and mixed sets, drew a strong response from various consumers.

As a result, the live commerce, which lasted only 50 minutes, achieved sales of about 25 million KRW.

Along with Baeksemi sales, the event also communicated with viewers by introducing Gokseong-gun’s beautiful nature, such as the Seomjingang Cherry Blossom Road where spring flowers are blooming, and the Gokseong World Rose Festival scheduled for May.

Organic rice Baeksemi, with its savory Nurungji aroma, has gained great popularity among customers and established itself as a major specialty product of Gokseong-gun, Jeollanam-do.

It was selected as one of Jeonnam’s top 10 high-quality brand rices for two consecutive years in 2020 and 2021, and aims for a third consecutive selection in 2022.

In addition, keeping pace with the global trend of eco-friendly food, it has obtained organic processed food certification and is preparing for HACCP certification.

An official from the county said, “It was truly meaningful that the savory aroma of organic Baeksemi was widely conveyed along with the beautiful spring news of Gokseong through this live commerce. Since the basis of all food is the taste of rice, I hope many people will be able to enjoy the truly delicious Baeksemi.”

Gokseong=Asia Economy Honam Reporting Headquarters, Reporter Cha Jong-seon cha6960@asiae.co.kr

This content was produced with the assistance of AI translation services.