Noru Paint Launches 'Raising Value' Campaign Together with Customers

Introduction image of Noroo Paint's 'Increasing Value' campaign.
Photo by Noroo Paint

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint announced on the 29th that it will launch the 'Raising Value' campaign with customers, following this year's slogan '[ ], Raising Value. Noroo Paint.'

At the recent '2022 Noroo Paint Seminar,' Noroo Paint declared paint not just as a functional element for painting but as a medium that enhances value, unveiling its slogan. The slogan embodies the will to elevate the intrinsic value of paint through the value of life changes and health improvements brought by paint.

The 'Raising Value' campaign will be conducted sequentially online and offline. First, on the 29th, the manifesto video 'NO PAINT, NO GAIN' containing the philosophy and value of the slogan will be released on Noroo Paint's official YouTube communication channel 'Paint It Suda.' Subsequently, three target videos related to the ▲color ▲eco-friendliness ▲functionality that paint provides in our lives will be unveiled, featuring engaging stories and stylish visuals.

After the video releases, various campaign activities will take place, including digital experiential promotions where customers can indirectly experience the campaign's value philosophy and social contribution efforts aimed at changing perceptions about paint.

In particular, the experiential promotion will be conducted in collaboration with Trust's 'Thor Container,' which has recently gained great popularity amid the camping boom. Thor is known as a product certified by the Ministry of Food and Drug Safety (MFDS) and the U.S. National Sanitation Foundation (NSF), recognized for its durability and safety over long-term use. Noroo Paint planned this brand collaboration in response to the increase of campers to 7 million during the COVID-19 pandemic and the growing interest in camping brands, especially among the MZ generation.

A Noroo Paint official stated, "Painting is not simply about applying paint but a series of processes that enhance the value of surrounding buildings and express individuality," adding, "We hope this campaign will serve as an opportunity to boost the pride of industry professionals."

This content was produced with the assistance of AI translation services.