Jeju Air Unveils 2022 Brand Campaign Slogan 'YES, YOU CAN FLY'

Expectations for Daily Life Recovery and Travel Normalization, Commitment to Aviation Industry Recovery
Promotions and Events Planned Targeting Potential Travel Demand Post-Corona

[Asia Economy Reporter Yoo Hyun-seok] Jeju Air announced its 2022 brand campaign slogan, ‘YES, YOU CAN FLY,’ on the 28th.

Jeju Air established a new brand concept suited to the 2022 market conditions and incorporated expectations and hopes for the recovery of daily life and normalization of travel, as well as Jeju Air’s determination for the recovery of the aviation industry, into this year’s brand campaign slogan, ‘YES, YOU CAN FLY.’

Wishing for the restoration of daily life, the message ‘You are the one who must fly higher’ aims to resonate with customers, remind them of the value of travel, and awaken latent travel demand. Various promotions, customer participation events, and SNS content production will be carried out until the end of the year.

Despite international flights being virtually suspended due to COVID-19, Jeju Air recorded the highest domestic market share over the past two years and has transported the most passengers on domestic routes through last month this year. The airline is preparing for the post-COVID era through continuous new attempts such as introducing business class seats on domestic flights, unifying check-in closing times for customer convenience, and segmenting boarding order.

A Jeju Air official stated, “Through the new brand campaign slogan ‘YES, YOU CAN FLY,’ we plan to remind customers of the value of travel and conduct various campaigns targeting latent travel demand,” adding, “We will continuously strive to establish ourselves as the leading airline in the post-COVID era.”

This content was produced with the assistance of AI translation services.