Ildong Pharmaceutical's 'Aronamin' Ranked No.1 in Brand Power for 9 Consecutive Years

[Asia Economy Reporter Lee Gwanju] Ildong Pharmaceutical announced on the 28th that its active vitamin supplement ‘Aronamin’ ranked first place for nine consecutive years in the comprehensive nutritional supplement category at the ‘2022 Korea Industry Brand Power’ hosted by the Korea Management Association Consulting (KMAC).

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The Korea Industry Brand Power (K-BPI) is a system in which KMAC annually evaluates and certifies brands representing consumer life in Korea through consumer surveys. This survey was conducted from October last year to January this year, targeting about 12,000 men and women aged 15 to under 60 in Seoul and six major metropolitan cities, using one-on-one individual interviews.

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Aronamin ranked first in all detailed indicators of brand awareness, which indicates the degree to which a specific brand within a certain category can be recognized or recalled, including ▲first recognition ▲unaided awareness ▲aided awareness. In addition, in brand loyalty, which refers to the degree of affection or attachment to a specific brand, Aronamin also showed a balanced advantage over competing brands in related detailed indicators such as ▲brand image ▲purchase intention ▲preference.

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An Ildong Pharmaceutical official explained, “It was effective to consistently promote the product’s attributes and efficacy by emphasizing the differentiation of active vitamins including ‘Pyridoxal-5-Phosphate’ contained in Aronamin, and to implement original brand strategies such as advertising, academic marketing, and social contribution activities.”

Ildong Pharmaceutical offers seven ‘Aronamin series’ products according to ingredients and content, usage characteristics, and product concepts, including Aronamin Gold, Aronamin Gold Premium, Aronamin C Plus, Aronamin Emax Plus, Aronamin Eye, Aronamin Silver Premium, and Aronamin Silver Active.

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