"Spring, Let's Start Again Outdoors" Lotte Department Store Begins Regular Sale

April 1-17 April Regular Sale 'GREEN ESCAPES' Underway
Focus on Outdoor Activities, Special Offers and Promotions on Golf, Beauty, Wine, and Related Products
Department Store App Features Trends and Product Recommendations... Sale Also on Lotte ON

An employee is introducing spring clothing at the Lotte Department Store golf shop.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 27th that it will hold its spring regular sale under the theme of 'GREEN ESCAPES' from the 1st to the 17th of next month.

This sale carries the meaning of 'escaping from the complicated and noisy daily life to find the freshness of nature's vitality.' In line with the reopening phase of economic activities, this sale focuses on outdoor activities. Unlike previous sales that concentrated on price appeal, this event features product categories and promotions closely related to the theme 'GREEN ESCAPES,' offering an experience to fully enjoy spring through the sale.

The first experience is 'hobby activities' enjoyed outdoors. With the rapid increase in the number of people playing golf last year, demand for golf apparel and equipment has also risen. To welcome the full-fledged spring golfing season, various promotions and events for 'golf product categories' will be held. From the 1st to the 3rd of next month, customers who purchase single-brand golf products worth 600,000 KRW or 1,000,000 KRW will receive Lotte mobile gift certificates worth 30,000 KRW or 50,000 KRW, respectively. Under the same conditions, when purchasing with a Lotte Card, customers will receive Lotte mobile gift certificates worth 90,000 KRW or 150,000 KRW for a total of 34 golf brands including Master Bunny, St. Andrews, Anue Golf, and J. Lindeberg.

From the 1st to the 17th of next month, a 'Popular Golf Club Exhibition' will also be held. At AK Golf and Golfzon Market stores located in Lotte Department Store, popular products can be purchased at discounts of up to 34% off the regular price. TaylorMade's 'Stealth' products will also be available at special prices. This product recently gained attention as it was used by Tiger Woods in a tournament. Additionally, 13 products including Callaway's Rogue MAX, drivers from Cobra and PRGR, and irons from Honma Golf will be sold at special prices.

For customers interested in camping, running, and hiking, the 'sports and athleisure product categories' will offer Lotte mobile gift certificates worth 20,000 KRW or 40,000 KRW for single-brand purchases of 200,000 KRW or 400,000 KRW, respectively. A total of 37 brands including Nike, Adidas, The North Face, Columbia, and Snow Peak are participating.

The second spring experience is 'outing.' With cherry blossoms blooming about a week earlier than usual, the cherry blossom peak is expected during the April sale period. Accordingly, promotions and events will be presented in the 'beauty product category' and 'women's fashion product category' for women preparing for cherry blossom outings.

In the beauty product category, an 'Outdoor Beauty Fair' will be held from April 1st to 10th. Benefits will be offered for makeup products used before outings and skincare products used after outings. Four brands?Sulwhasoo, MAC, Shiseido, and Donginbi?will participate with makeup products for pre-outing use. MAC will be the first department store to offer a voucher for a newly launching '1-on-1 Eyebrow Service' (15 minutes) to all customers purchasing any MAC products during this period. Sulwhasoo will provide a 30ml full-size product as a gift when purchasing the 90ml Yoonjo Essence. Seven brands including La Prairie and Sisley will participate with skincare products for post-outing care. During this period, a total of 11 cosmetic brands including Sulwhasoo, MAC, La Prairie, and Sisley will offer Lotte mobile gift certificates of 7% or 7.5% of the purchase amount when purchased with a Lotte Card on a single-brand basis.

From the 1st to the 3rd of next month, all brands in women's fashion, women's casual, and contemporary product categories will offer Lotte mobile gift certificates worth 20,000 KRW, 40,000 KRW, or 70,000 KRW for single-brand purchases of 300,000 KRW, 600,000 KRW, or 1,000,000 KRW, respectively.

From April 1st to 10th, a liquor event 'Wine and Liquor Festa' will also be held. It will showcase a variety of wines ranging from premium wines such as France's Bordeaux Grand Cru and Italy's Super Tuscan wines to iconic wines from the New World.

Meanwhile, the Lotte Department Store application (app) will provide curated content recommending spring and summer items related to outdoor activities, along with trends and styling tips. Introductions to rising golf brands for spring and summer, outdoor shoe recommendations, stories behind golf wines, outing makeup A to Z, and spring outing look styling tips will be featured.

Lotte ON will also hold a sale from the 1st to the 17th of next month. In the department store mall within Lotte ON, popular spring products including fashion and accessories will be sold at discounts of up to 70%. During the event period, up to 9% discount coupons and up to 10% instant discounts by card companies will be offered, and customers can earn up to 10,000 L.Points depending on the purchase amount.

Lee Seung-hee, Head of Sales Strategy Division, said, "This sale focused not only on selling products but also on conveying the meaning that Lotte Department Store shares a special spring experience outdoors with customers." He added, "We will continue to make sales a period to propose differentiated themes and products that enrich customers' experiences."

This content was produced with the assistance of AI translation services.