SSG.com Releases Web Variety Show 'Paepi Hyeoknimdeul'... Spring Date Look Styling Competition

First Reveal on SSG.com Official YouTube Channel at 6 PM on the 28th
Special Exhibition Featuring Fashion Items Introduced in Content Until the 3rd of Next Month
Online Voting and Prize Events Included

SSG.com web entertainment 'Paepi Hyuknimdeul'.

[Asia Economy Reporter Yuri Kim] SSG.com is launching a 'web variety show' centered on fashion targeting the 2030 generation. The plan is to increase touchpoints with the MZ generation (Millennials + Generation Z) while accelerating the development of the fashion category.

On the 27th, SSG.com announced that the new web variety show 'Paepi Hyuknimdeul' will premiere on the official SSG.com YouTube channel at 6 PM on the 28th. 'Paepi Hyuknimdeul' features models Jung Hyuk and Yeo Inhyuk competing in styling battles with different concepts based on seasonal themes.

The first episode, released on the 28th, is themed 'Spring Date Look.' The two models will compete by styling a 'natural yet put-together look' (Kku-an-kku look) and a neat 'dandy look' using clothes and accessories they personally selected.

SSG.com will hold a special exhibition for 'Paepi Hyuknimdeul' for one week until the 3rd of next month, showcasing the clothing and accessories used by the two models for their date look coordination. Popular fashion items from designer brands currently trending among the 2030 generation will also be available.

During the same period, an 'online voting' will be held to determine the winner of the styling battle. Participants will have a chance to win clothes styled by the two models and signed Polaroid photos through a raffle. The aim is to provide both viewing and participatory enjoyment.

SSG.com confirmed that web variety shows are effective in expanding touchpoints with MZ generation consumers and planned follow-up content focusing on 'fashion,' which is highly interesting to these generations. Last year's 'Harusari Jjangsangmu' recorded approximately 200,000 cumulative views, with MZ generation viewers accounting for 50% of the audience.

This is also part of the strategy to develop the fashion category. The plan is to naturally expose popular fashion brand products favored by the MZ generation through web variety shows and induce purchases. Previously, SSG.com exclusively sold streetwear brands that attracted attention, such as 'Under My Car' and 'Meodule.'

Kim Hyo-eun, head of SSG.com Brand Marketing Team, said, "We hope viewers gain both seasonal styling experience and fun through the new web variety show," adding, "We plan to expand the scale of content and provide differentiated customer benefits by integratively linking promotions and special exhibitions."

This content was produced with the assistance of AI translation services.