Jeju Air Secures No.1 Brand Power in LCC Sector for 8 Consecutive Years

[Asia Economy Reporter Yoo Hyun-seok] Jeju Air announced on the 25th that it ranked first in the low-cost carrier (LCC) category for the 8th consecutive year in the 24th Korea Industry Brand Power (K-BPI) survey conducted by Korea Management Association Consulting (KMAC) in 2022.

In this brand power survey, Jeju Air scored 726.2 points out of a total of 1000 points in the K-BPI. It achieved a higher score than the second place (464.1 points), securing the top position.

Jeju Air ranked first in the industry in all loyalty categories, including customer awareness, airline image, and preference. Its differentiated services, various time slots, and user-friendly website and mobile app were highly evaluated.

In top-of-mind awareness, which refers to the brand that comes to mind first when the industry is mentioned without any additional information, Jeju Air recorded 48.5% among domestic LCC brands. In aided awareness, which confirms brand recognition after presenting brand examples, it accounted for 97.0%, indicating that the majority of the population recognizes Jeju Air.

The "Korea Industry Brand Power Survey" is a brand management model developed for the first time in Korea by Korea Management Association Consulting. It is a brand diagnostic evaluation system that measures the brand power of various industries and companies representing consumer life in Korea. This survey was conducted through one-on-one face-to-face interviews with 11,850 people nationwide, covering 227 industry groups.

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