SK Blood Donation Campaign Ends... Over 5,000 Members and Citizens Participate

'Saengmyeong Nanum On(Tact)' Ends After Two Months

Lee Hyung-hee, Chairman of the SV (Social Value) Committee of SK Supex Council (left), visits the Korea Leukemia Children's Foundation in Seongbuk-gu, Seoul on the 24th to deliver a donation to Chairman Oh Yeon-cheon. (Photo by SK)

[Asia Economy Reporter Moon Chaeseok] The 'Life Sharing On(Tact)' blood donation campaign, conducted in relay by former SK Group member companies nationwide, has concluded its two-month schedule. Not only SK members but also the general public participated in the campaign, surpassing 5,000 blood donors.

SK Group announced on the 25th that 5,773 people participated in the campaign, which started in mid-December last year in partnership with the Korean Red Cross. The campaign was held to address the blood shortage crisis caused by the prolonged COVID-19 pandemic. It was conducted as a 'Safety Net' initiative to encourage empathy and participation from SK members and citizens regarding the national blood supply crisis. To improve blood donation accessibility, infrastructure support such as blood donation buses was provided, and to spread 'good influence,' fundraising for children with blood cancer was also carried out.

In December last year, SK members participated in blood donation at the SK Seorin Building in Jongno-gu, Seoul. (Photo by SK)

During the campaign period, members of SK Group companies, including SK Supex Council, SK Telecom, SK Hynix, SK Inc., SK E&S, SK Materials, SK Ecoplant, and SK Networks, participated in blood donation sequentially at business sites nationwide.

At the same time, SK conducted citizen blood donation events using SOVAC, the largest private social value (SV) platform, through its website, social media, and communities. SK reported that blood donation visits from citizens, SK partner companies, and social enterprise employees continued steadily.

Furthermore, to enhance citizens' access to blood donation, SK donated two blood donation buses worth 300 million KRW each and the blood donation app 'Red Connect,' developed by SK Telecom, to the Red Cross. On the previous day, Lee Hyung-hee, Chairman of the SK Supex Council SV Committee, visited the Korea Leukemia Children's Foundation in Seongbuk-gu, Seoul, to deliver SK donations totaling 300 million KRW?accumulated at 50,000 KRW per blood donor?and blood donation certificates.

This content was produced with the assistance of AI translation services.