Hana Bank Renews Gen Z Experiential Finance Platform 'Aibuja App'

Design Revamp Tailored to Children's Perspective
Enhanced Usability and Immersion through Characters Reflecting Children
App Functionality Evolving into a Communication Platform Between Children and Parents

[Asia Economy Reporter Sim Nayoung] Hana Bank (President Park Seong-ho) announced on the 21st that it has newly revamped the interface of the 'Ibuja App,' an experiential financial platform for Generation Z.

The 'Ibuja App' is an experiential financial platform for elementary and middle school students, and it is Korea's first financial parent tech service that helps children develop enjoyable and healthy financial habits through various financial activities such as 'saving, spending, growing, and sharing' on their own.

The design, terminology, and menus are tailored to the child's perspective, allowing children to set their frequently used menus on the app's main screen themselves. Additionally, a 3D character reflecting the child's image is used to enhance a sense of ownership and immersion. At the same time, the same design UI is applied to both the child's and parent's app screens to increase mutual affinity.

Furthermore, the app provides an opportunity for children and parents to empathize and communicate by allowing children to register their daily mood with emojis and a one-line message in the 'Today's Mood' menu.

To celebrate this revamp, Hana Bank is holding an event until the 28th of next month, where all Ibuja child members who recruit five new members will receive popular MUZIKTIGER merchandise T-shirts and brand stickers as gifts.

This content was produced with the assistance of AI translation services.