SKT Offers 'Nugu Opal Basic' Free... Revamps 'Nugu Ansim' for All Age Groups

[Asia Economy Reporter Lim Hye-seon] SK Telecom will provide the AI service for seniors, 'NUGU opal Basic,' free of charge.

On the 21st, SKT announced that it will offer various specialized services of the previously paid 'NUGU opal Basic' for seniors free of charge, and will revamp the senior-focused safety product 'NUGU opal Safety' into 'NUGU Safety,' available to single-person households of all ages starting from the 22nd.

The existing 'NUGU opal Basic' was a paid service costing 2,200 KRW per month, consisting of brain exercises and medication reminders. With this revamp, customers who own a NUGU speaker or a 'B tv set-top box' equipped with NUGU AI can use functions such as brain exercises, healing exercises, medication reminders, daily life alerts, and exercise alerts for free without purchasing a separate usage pass or going through a subscription process.

The 'NUGU opal Safety' product, which added SK Shieldus's 24-hour care service to the 'NUGU opal Basic' product, has been revamped into 'NUGU Safety' (monthly fee 4,500 KRW), expanding the product to cover not only the senior demographic but also various generations interested in safety services, such as single-person households. Users of 'NUGU Safety' can call an emergency SOS by voice commands like 'Save me,' 'Help me,' or 'Rescue me' in urgent situations. When an emergency SOS is called, it is received 24/7 at the SK Shieldus control center, which attempts to contact the reporting customer by phone and proceeds to request rescue from related agencies such as the 119 Safety Reporting Center or the police station. If the customer fails to answer the control center's call three or more times, the SK Shieldus control center verifies the emergency SOS call details and, if it is a legitimate rescue request, will unconditionally request dispatch from the 119 Safety Reporting Center.

Lee Hyun-ah, head of SKT AI&CO (Company), said, "We have made 'NUGU opal Basic' free and revamped 'NUGU Safety' to strengthen the social safety net support of the AI platform," adding, "We will continue to implement various efforts to enhance ESG values."

This content was produced with the assistance of AI translation services.