Starbucks Unveils 'Midnight Bergamot Cold Brew' Amid Full Bloom of Cherry Blossoms

[Asia Economy Reporter Moon Hyewon] Starbucks Korea announced on the 21st that it will introduce the ‘Midnight Bergamot Cold Brew,’ which expresses the spring night view full of cherry blossoms, from the 22nd to the 11th of next month.

The Midnight Bergamot Cold Brew is a beverage that sold over 1 million cups during last year’s cherry blossom season, and it attracted attention at the time of its launch with its brilliant purple color. Starbucks explained that it is being reintroduced this year due to continuous customer requests for its return.

This drink harmoniously blends sweet white chocolate and bright bergamot aroma with cold brew, and the purple color combined with the color of cold brew coffee symbolizes the spring night view full of cherry blossoms.

Starbucks is also introducing new tea and latte beverages that pair well with cherry blossoms. The ‘Pink Crystal Chamomile Tea,’ which expresses the excitement of the cherry blossom season with chamomile and mint blended tea, lemonade, mangosteen, and sugar-free candy toppings shaped like cherry blossoms, and the ‘Strawberry Dream Matcha Latte,’ which features a refreshing strawberry latte topped with soft foam and finished with a slightly bitter matcha shot, will also be available.

New food and MD products tailored for the cherry blossom season will be released on the same day. The food items include the ‘Cherry Blossom Chocolate Cake,’ which layers rich black chocolate cake sheets with fresh cherry whipped cream, and the plant-based food ‘Lasagna & Vegetable Meal Box,’ which combines lasagna made with hearty yet light plant-based meat and grilled vegetables.

New MD products made from recycled PET materials, such as the 2022 Cherry Blossom Lavender Waterfront 3-Tier Umbrella, 2022 Cherry Blossom Pink Picnic Mat, and 2022 Cherry Blossom Pink Stripe Cooler Bag, will also be available at Starbucks stores.

To celebrate the launch of the new cherry blossom season beverages, Starbucks will hold an event from the 22nd to the 4th of next month, where Starbucks Rewards Green and Gold level members who order the new products using a Starbucks card registered to their account will receive 3 additional stars per event beverage.

This content was produced with the assistance of AI translation services.