Industry Actively Launches 'Flowercation Promotion' Ahead of Cherry Blossom Season
Safe Flower Viewing in Hotels + Various Cherry Blossom View Rooms and Dining Options

Rolling Hills Hotel, walking trail.

Rolling Hills Hotel, walking trail.

View original image


[Asia Economy Reporter Kim Yuri] As the cherry blossom blooming season approaches, the hotel industry has launched 'Flower Viewing Hotel Stays' promotions that offer safe flower viewing along with unique enjoyment.


Hotels with cherry blossom walking paths and gardens inside have introduced promotions emphasizing 'safe flower viewing.' Rolling Hills Hotel in Hwaseong-si, Gyeonggi Province, boasts a garden with over 50 species of flowers and trees, including a cherry blossom tree walking path, and has prepared various events. From the 1st to the 30th of next month, a 'Cherry Blossom Photo Zone' will be operated on the lawn plaza in front of 'The Kitchen' restaurant, along with a 'Photo Certification Event.' Guests who upload photos taken at the photo zone on Instagram will receive one Americano, and through a raffle, Rolling Hills Hotel accommodation and meal vouchers will be awarded. The 'Pink Rolling Package,' available on April 1-2 or 8-9, has also been launched. It includes one night’s stay, breakfast for two, access to the indoor swimming pool, and a 30,000 KRW voucher to use at the Pink Rolling event's 'Tasty Booth.'


The WE Hotel in Jeju, where cherry blossom news arrives first, has a 1 km entrance road lined with cherry blossom trees. WE Hotel will hold a 'Cherry Blossom Week Event' from the 28th of this month to the 4th of next month. The 'We With You, Healing Forest' program will be offered free of charge to guests. The program consists of three parts: forest play, forest meditation, and forest interpretation. Guests can walk along a preserved Jeju primeval forest trail while listening to forest stories ('forest interpretation'), realize the importance of breathing in a cypress forest ('forest meditation'), and experience making wreaths and dried flower bouquets using various forest materials ('forest play'). They can also experience 'Forest Flow Yoga' at THE WE Wellness Center, which combines stretching and yoga.


Mayfield Hotel, Castle Terrace.

Mayfield Hotel, Castle Terrace.

View original image


Mayfield Hotel in Gangseo-gu, Seoul, has a walking path where about 70 kinds of wildflowers bloom, including cherry blossom trees, roses, and chrysanthemums, across a vast area of approximately 112,397㎡ (34,000 pyeong), allowing guests to enjoy spring flower viewing within the hotel. The hotel's buffet restaurant 'Castle Terrace' is running a special promotion this month. Spring menu items include seasonal herb-based 'Wild Chive Pesto Grain Salad' and 'Shepherd's Purse and Pea Risotto', as well as spring delicacies such as 'Cockle Ceviche' and 'Zucchini Carpaccio,' featuring chewy boiled cockles and baby octopus with spring herbs. The sushi selection offers premium tuna cuts, and live stations serve grilled seafood and meats like LA galbi, lamb, abalone, sirloin, and snow crab. Reservations made through Naver and Catch Table by the 31st will receive a 15% discount.


There are also hotels where guests can enjoy the breathtaking views of famous cherry blossom spots remotely. Located near cherry blossom hotspots nationwide, these hotels offer comfortable views of full-bloom cherry blossoms from rooms and various hotel areas. Guests can enjoy a hotel stay and then visit cherry blossom spots during less crowded times for a relaxing experience.


Sofitel Ambassador Seoul, located with a view of Seokchon Lake, a representative 'cherry blossom sanctuary' in Seoul, allows guests to enjoy the spectacular cherry blossoms from within the hotel. From the 21st of this month to the 16th of next month, the 'Sofitel Parisian Blossom Festival' will be held. On the outdoor terrace of the Parisian lounge 'L'Espace' on the 6th floor, the Sofitel wine tasting event 'Bubbles & Cherry Blossom' will be held four times on March 26-27 and April 2-3. This tasting event, available only to ticket purchasers, runs from 12 PM to 8 PM and offers unlimited tasting of over 100 types of wine and sparkling wine along with busking performances. Additionally, five restaurants and bars offer various gourmet experiences. From the 21st to the 16th of next month, guests who complete five missions listed on a stamp card can enter a lucky draw event to win accommodation and meal vouchers.


InterContinental, Cherry Blossom View.

InterContinental, Cherry Blossom View.

View original image


InterContinental Seoul COEX is offering the 'View-cation Spring Page' package until May 31. Bongeunsa Temple, located across from the hotel, is one of the cherry blossom hotspots where guests can either visit in person or choose a Temple View Room to enjoy the cherry blossom scenery from their room. The 'View-cation Spring Page' package includes one night in a Classic Room, the best-selling body scrub from premium body care brand Sabon, and a bottle of non-alcoholic ros? sparkling wine from Italian luxury brand Bottega. Guests can also use the fitness club and indoor swimming pool on the 3rd floor overlooking Bongeunsa Temple free of charge. When adding the breakfast option at the buffet restaurant 'Brasserie' during package booking, a 1+1 benefit is offered, providing breakfast for two at the price of one.


Signiel Busan offers the 'Again, Blooming' package limited to the cherry blossom season until April 30. Signiel Busan is adjacent to Haeundae Dalmaji-gil, a famous cherry blossom spot in Busan, allowing guests to enjoy both a hotel stay and cherry blossom viewing simultaneously. The package is divided into Basic and Luxury types depending on the room type. Common benefits include one night in a cherry blossom view room (Mipo Harbor View), two tickets to Haeundae Blueline Park, and two cherry blossom season drinks at The Lounge. The Basic type offers a choice between a Grand Deluxe Room or Signiel Premier Room, while the Luxury type provides a spacious Deluxe Suite Room. A spring-scented Hermes perfume (Bain Quart Pour 100ml) is also included.


Jeju Dream Tower Complex Resort, Media Facade.

Jeju Dream Tower Complex Resort, Media Facade.

View original image


Some hotels have prepared enjoyable experiences to let guests feel the scent and flavor of spring indoors. Lotte Tour Development is illuminating Jeju’s night with cherry blossom-themed media art displayed on a media facade measuring 241m wide and 42m high outside Jeju Dream Tower Complex Resort. At three outlets within the Grand Hyatt Jeju in Jeju Dream Tower Complex Resort, new cherry blossom-themed menus have been launched. 'Lounge 38' offers an afternoon tea set consisting of 12 items and teas, including cherry blossom-themed desserts such as macarons, ?clairs, panna cotta, roll cakes, and foie gras. On the first floor, 'Gallery Lounge' serves cherry blossom ?clairs along with cherry blossom lattes, dried cherry blossom tea, and cherry blossom ade made with lime juice for a refreshing taste. 'Deli' offers cherry blossom cream cakes in whole and slice forms, designed with cherry blossom tree motifs. The signature Dolharubang chocolates at 'Deli' have also been newly released in a cherry blossom-themed shape.


Glad Hotel is offering the 'Flower-cation Package' until June 30, allowing guests to enjoy a hotel stay with flower gifts. The package includes one night’s stay and one bouquet made with fresh flowers from 'The Saint Flower Shop (by The Saint).' The bouquet is composed of spring season flowers, with options to choose from 'Peach,' 'Pink,' or 'White' bouquets. A late checkout service at 1 PM is also provided for a leisurely hotel stay. In the lobby on the first floor of Glad Yeouido, a photo zone filled with spring scents under the concept of 'Spring Garden' has been set up to welcome the season.


Park Hyatt Busan, Living Room Bar.

Park Hyatt Busan, Living Room Bar.

View original image


The Living Room Bar at Park Hyatt Busan will introduce 'Spring Floral Cocktails' starting from the 21st. The 'Spring Floral Cocktails' consist of three types: 'Spring Scent,' 'Spring Cloud,' and 'Spring Night.' 'Spring Scent' features a liqueur base of grapefruit and lychee aromas topped with meringue foam and finished with floral decorations and essences, offering a refreshing and sweet taste along with a rich floral scent. 'Spring Cloud,' inspired by rapeseed flowers, is made with gin and citron syrup, providing a yellow hue and sweet flavor. 'Spring Night' is characterized by the fun of finding stars pouring inside a glass decorated with flower petals reminiscent of the Milky Way. It is a cocktail combining Bacardi rum and Peachtree liqueur with added white floral scents.



Park Roche Resort & Wellness in Jeongseon-gun, Gangwon Province, has launched the 'Spring Full' package available until May 31. The package includes two tickets to 'Romijian Garden,' an arboretum located an 8-minute drive from Park Roche, allowing guests to enjoy a leisurely walk amid spring flowers and nature. Benefits include one night’s stay, access to the wellness club with wellness programs such as yoga and meditation, use of the outdoor jacuzzi, sauna, indoor spa, and aqua club, and a set of mulberry souffl? pancakes. Guests will also receive gifts of Primera’s Alpine Berry Watery Cream and Mist.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing