SSG.com's 99 Deal Event Works... 38% Increase in First-Time SSG Delivery Customers

SSG.com will hold an additional '99 Deal' event from the 21st to the 27th.

[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 20th that it has achieved significant success in attracting new customers through the ‘99 Deal Event,’ which offers one popular product at a 99% discount to new and dormant customers.

According to SSG.com, during the five 99 Deal events held since December last year, the number of customers using the time-specified delivery service SSG Delivery for the first time increased by an average of 38% compared to the same period last year. These customers accounted for 61% of all new customers acquired during the same period. In particular, new SSG Delivery customers from the MZ generation (Millennials + Generation Z) increased by an average of 60%.

SSG.com will hold an additional ‘99 Deal’ event from the 21st to the 27th. A 99% discount coupon will be provided to new customers and customers who have not made a purchase since March 1 of last year. There are six products eligible for the coupon, including grocery items such as chamoe (Korean melon), ready meals, body wash, and living products such as Lock&Lock rice containers. Additionally, three free shipping coupons can be used for purchases of SSG Delivery or Dawn Delivery products over 10,000 won.

An SSG.com official said, “The 99 Deal event has established itself as a key gateway for consumers to experience SSG Delivery for the first time,” adding, “We will continue to attract new customers with shopping events that combine differentiated delivery services with exceptional discount benefits.”

This content was produced with the assistance of AI translation services.