'Tera·Hite' Also Rise... HiteJinro Raises Beer Products by an Average of 7.7%

[Asia Economy Reporter Song Seung-yoon] Following OB Beer, Hite Jinro has also joined the ranks of beer price increases.

Hite Jinro announced on the 18th that starting from the 23rd, it will raise the ex-factory prices of domestic beer products such as 'Terra' and 'Hite' by an average of 7.7%. This is the first price increase in six years based on the normal ex-factory price.

A Hite Jinro official stated, "Although we have internally strived for cost reduction and efficiency, the persistent widespread inflation has made price adjustments for some products inevitable. We decided on the price adjustment range to minimize the burden on the market and consumers."

Earlier, OB Beer also raised the ex-factory prices of beer products such as 'Cass', 'Hanmac', and 'OB Lager' by an average of 7.7% starting from the 8th. Imported beers have already increased in price due to factors such as rising logistics costs, and domestic craft beer companies are also deciding on price increases one after another.

This content was produced with the assistance of AI translation services.