Lotte Hi-Mart Opens 460-Pyeong Experience-Focused Mega Store at Gwanggyo Lotte Outlet

[Asia Economy Reporter Jeon Jinyoung] Lotte Hi-Mart will open its 18th megastore, "Megastore Gwanggyo Lotte Outlet," on the 18th. Located in Yeongtong-gu, Suwon-si, Gyeonggi-do, "Megastore Gwanggyo Lotte Outlet" is a 1,530㎡ (approximately 463 pyeong) store. It is situated at the intersection of Gwanggyo Jungang-ro, the central area of Suwon City, popular among consumers in their 20s and 30s, offering excellent accessibility. The store is designed as a digital experience-specialized store reflecting popular IT home appliance trends such as gaming PCs, console games, and VR devices, centered around the "Digital Playground" corner.

The "Digital Playground" spans 495㎡ (approximately 150 pyeong). Visitors can see and directly experience popular IT home appliances such as audio devices, VR, drones, and one-person media appliances all at once. There are gaming PCs from various brands including Sysgear, ABKO, Logitech, and Intel. The store offers many experiential contents ranging from popular console games like Nintendo, Xbox, PlayStation to coding robots.

There is also a healthcare specialty section. Customers can find various smart health devices from different brands, such as indoor cycles and smart mirrors. Premium small and medium-sized home appliances including popular kitchen and living appliances like dishwashers and electric ranges, massage chairs, and vacuum cleaner brand zones are also available. There is a showroom-type premium brand zone featuring popular brands such as Samsung Electronics and LG Electronics, making it convenient to consult and purchase large home appliances all at once. Specialty zones for popular overseas brands like Miele and Whirlpool, as well as the private brand (PB) Hi-Made brand zone, are also established.

Lee Moon-seong, Head of MD Strategy Division at Lotte Hi-Mart, said, "Megastore Gwanggyo Lotte Outlet is a store that strengthens experiential elements such as gaming PCs and one-person media appliances tailored to the MZ generation customers with high IT home appliance needs. We will continue to introduce megastores reflecting new play culture trends to provide customers with enjoyable shopping experiences."

Meanwhile, to celebrate the opening, Megastore Gwanggyo Lotte Outlet will hold an event until the 27th of this month. Customers who purchase event products with event cards will receive benefits up to 3.6 million KRW, including L.Points and cashback. When purchasing two or more items of event products from popular brands such as Samsung Electronics and LG Electronics, customers will receive up to 2 million L.Points and 500,000 KRW cashback depending on the purchase amount. Additionally, depending on the purchase amount, Lotte mobile gift certificates worth up to 500,000 KRW will be given as extra gifts. Furthermore, customers who visit on Fridays or Mondays and purchase with event cards will receive an additional cashback benefit of up to 600,000 KRW.

This content was produced with the assistance of AI translation services.