W Concept Opens First Offline Store at Shinsegae Department Store Gyeonggi Branch
[Asia Economy Reporter Song Seung-yoon] Shinsegae Group's online fashion platform W Concept announced on the 18th that it has opened its first offline store at Shinsegae Department Store Gyeonggi Branch.
Before opening the store, W Concept operated a pop-up store for two weeks in October last year at Shinsegae Department Store Gangnam Branch to gauge customer response. At that time, it achieved sales twice as high as its own target, showing good results, which led to the decision to open a regular store. The offline store plans to showcase about 20 carefully selected brands, including Frontrow and Mohan, out of the approximately 7,000 brands available on W Concept.
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A W Concept representative said, "We are fully implementing the 'O4O' (Online for Offline) strategy that connects online and offline by utilizing Shinsegae Group's infrastructure," adding, "This will not only enhance customer shopping convenience but also provide an opportunity to open offline sales channels for existing brands on the platform."
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