Goheung Yujacha Achieves $1.2 Million Export to Czech Republic in 3 Years

Hoeng-Yuja Tea Good for Immunity, Achieves New Market Entry in Just 3 Years

[Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo] Goheung-gun, Jeollanam-do announced that on the 10th, it held a "Goheung Yujacha Europe (Czech) Export $1.2 Million Achievement Commemorative Loading Ceremony" at the Duwon Nonghyup Yuzu Processing Plant.

This export achievement was accomplished three years after launching new market strategies, including forming a Goheung Yuzu export promotion team for 12 days in August 2019, led by Goheung County Governor Song Gwi-geun, conducting local marketing in four countries including Europe, Southeast Asia, and Hong Kong, signing an export agreement worth $6.9 million with companies such as One International, and concluding a 10 billion KRW export agreement for Goheung agricultural and marine products with NH Nonghyup Trade on April 28, 2020.

Won Si-hyun, CEO of One International Co., Ltd., said, "Yuzu contains three times more vitamin C than lemons, alleviates throat inflammation and cough, and acts as a natural remedy that helps boost immunity." He added, "These benefits of yuzu have served as a good opportunity to highlight the excellence of Goheung yuzu under the adverse conditions of COVID-19. Additionally, exports of Goheung ginger tea, which is excellent for cold prevention and anticancer effects, are also increasing," forecasting the potential for expansion in the European market.

Shin Seon-sik, head of Duwon Nonghyup, expressed gratitude, saying, "Thanks to the active cooperation of the county, the export of Goheung yuzu tea has grown significantly." He added, "As preferences for yuzu tea are increasing due to COVID-19, we will do our best to develop diverse and high-quality products."

A county official stated, "Earlier this year, we appointed Carlota Mariani, a famous overseas tea blogger, as the Goheung Yuzu ambassador, and through tea experts, it will be a good opportunity to promote the excellence of Goheung yuzu locally in Europe." He continued, "We will carry out various promotional activities to expand the export of Goheung yuzu tea not only in the Czech Republic but throughout the European market."

Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo sevenshim@asiae.co.kr

This content was produced with the assistance of AI translation services.