On the 16th, Lee Jin-hwan, Executive Director of the Korea Productivity Center (left), and Kwon Oh-yeol, Head of Sales Strategy at Lotte e-Commerce, are posing for a commemorative photo at the Lotte e-Commerce headquarters in Songpa-gu, Seoul.

On the 16th, Lee Jin-hwan, Executive Director of the Korea Productivity Center (left), and Kwon Oh-yeol, Head of Sales Strategy at Lotte e-Commerce, are posing for a commemorative photo at the Lotte e-Commerce headquarters in Songpa-gu, Seoul.

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[Asia Economy Reporter Lim Chunhan] Lotte ON announced on the 16th that it has signed a Memorandum of Understanding (MOU) with the Korea Productivity Center to promote mutual growth with small and medium-sized merchants and expand product distribution channels.


Through this MOU, Lotte ON plans to conduct regular marketing activities for store entry education and sales promotion targeting small and medium-sized merchants in Seoul.


From May to December last year, Lotte ON collaborated with the Korea Productivity Center to hold the Seoul Solsol Market and Super Seoul Week events with small and medium-sized merchants. Sales at the Seoul Solsol Market event in December last year increased sixfold compared to the first event held in May.


Starting next month, Lotte ON will hold the Seoul Solsol Market every month and plans to expand the number of participating sellers. The event will showcase products from various small and medium-sized sellers, including food, fashion, and daily necessities.



A Lotte ON official said, "With this agreement, we expect to provide more small and medium-sized sellers, including those in Seoul with whom we have collaborated so far, with practical opportunities to expand their sales channels and grow into key sellers. We will continue to strive to support sales channel expansion through education and marketing assistance for various small and medium-sized sellers."


This content was produced with the assistance of AI translation services.

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