Emart, Days Launch 'The Comfortable Pants'... "Capturing Both Activity and Design"
[Asia Economy Reporter Lim Chunhan] Emart Days announced on the 16th that starting from the 17th, it will sell the one-mile wear "The Comfortable Pants," which combines both activity and design to be worn as indoor wear and outdoor wear.
The Comfortable Pants focus on fabric and weaving to maximize comfort when worn. They use stretchable fabrics such as polyurethane, and by lowering the tension when arranging the vertical yarns, they allow easy stretching in the diagonal direction as well.
The women's version is available in semi-baggy fit and bootcut styles, while the men's and children's versions come in two types each: long pants and shorts. There are a total of eight colors. The price is only about 33-43% of the usual price of Days men's and women's pants sold at Emart. The reason for this drastic price reduction is the establishment of a mass production system through gender-integrated production, which manufactures men's and women's clothing using the same fabric and similar designs, significantly reducing costs.
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An Emart official said, "As more people stay at home due to the expansion of remote work, the demand for comfortable clothes that can also be worn outdoors is increasing. We believe many customers will enjoy a comfortable lifestyle through The Comfortable Pants, which are priced significantly lower thanks to mass production."
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