Government to Support 400 Digital Workforce for MICE Companies

Expansion of Digital Transformation Support Project Scale to 4.5 Billion Won

The Ministry of Culture, Sports and Tourism announced on the 15th that it will support 400 digital professionals for MICE companies struggling due to the prolonged COVID-19 pandemic. MICE is a newly coined term referring to the high value-added complex exhibition industry. It encompasses corporate meetings, incentive tourism, international conferences, exhibitions, and events.

As demand for MICE events utilizing online and non-face-to-face technologies increases, the Ministry is launching a digital professional support project with a budget of 4.5 billion KRW. The plan aims to enhance the digital capabilities of related industries and lead the international MICE industry. Selected companies can receive up to 1.8 million KRW per month per hired professional, for up to six months, supporting a maximum of five employees.

The Ministry is also expanding the digital transformation support project, which helps MICE companies develop or commercialize digital technologies needed for event operation, planning, and marketing, from last year's 1 billion KRW to 4.5 billion KRW. A Ministry official stated, "We plan to support eighty-eight companies by categorizing the fields into new transformation support, advancement support, and global support," adding, "In particular, the global support fund can be up to 100 million KRW." For detailed information on participation conditions and application procedures, please refer to the Ministry of Culture, Sports and Tourism and MICE Association websites.

This content was produced with the assistance of AI translation services.