Webtoon 'Money Game' Adapted into US Web Variety Show
Released on a YouTube Channel with 7 Million Subscribers
Naver Webtoon announced on the 15th that 'Money Game' has been produced as a U.S. version web variety show on YouTube. It is a five-episode reality program where eight participants compete in brain games for a prize of $300,000. It was released the day before on Jubilee, a YouTube channel with 7 million subscribers. Naver Webtoon stated, "This is the first time a Korean webtoon intellectual property (IP) has been produced as global video content overseas," adding, "It is significant in that the program remains faithful to the original work."
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The production was overseen by Transparent Arts, a U.S. entertainment company that has co-produced many contents with Netflix and others. Naver Webtoon participated in the planning stage. Based on their understanding of adapting webtoon original IPs into video, they enhanced the original story and settings through rule setting and casting, adding more fun to the game. Kim Beom-hyu, Head of Global IP Business at Naver Webtoon, said, "We will continue to produce excellent IPs in various content formats to maximize synergy with the original works."
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