OraPharm Launches Oral Probiotic Brand 'Oratics'

[Asia Economy Reporter Chunhee Lee] Orapharm announced on the 15th that it will launch the oral probiotics brand ‘Oratics’.

Oratics is a new brand identity applied to all oral probiotics sold by Orapharm both domestically and internationally. It is a compound word of the English word for oral, 'oral,' and 'probiotics,' meaning beneficial bacteria, reflecting Orapharm's corporate philosophy of pioneering the oral microbiome era. It also embodies the intention to establish a unified image for all Orapharm oral probiotics and to grow as a global oral probiotics brand. The products with the new BI applied are ‘Oratics Green Breath,’ ‘Oratics Denti,’ and ‘Oratics Kids.’

Orapharm has already filed trademark applications for Oratics not only in Korea but also in the United States, China, and Japan to secure trademark rights. Following the establishment of its U.S. subsidiary 'Orapharm USA' last year, it plans to enter the Chinese and Japanese markets this year.

Yoon Eunseop, CEO of Orapharm, said, “Oratics embodies Orapharm’s goal of pursuing oral health based on microbial research.”

This content was produced with the assistance of AI translation services.