Boorung Collaborates with Lambda256... "Introducing Blockchain to the Logistics Ecosystem"

Mesh Korea to Actively Utilize Blockchain Rider Incentives

On the 15th, Yoo Jung-beom, CEO of Mesh Korea (first from the left), and Park Jae-hyun, CEO of Lambda256 (third from the left), are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea, the operator of 'Boorung,' announced on the 15th that it has signed a business agreement with blockchain cloud platform company Lambda256 (CEO Park Jae-hyun) to 'establish a blockchain ecosystem based on commerce tech.'

Through this business agreement, the two companies will jointly explore ways to apply blockchain within the digital distribution and logistics ecosystem that Boorung is building. Based on this, they plan to expand the 'Boorung Economy' by creating a stable ecosystem within the industry.

Mesh Korea is actively considering using blockchain-based tokens as incentives to create a more stable working environment not only for its employees but also for approximately 100,000 Boorung delivery drivers nationwide in the future. Their strategy is to create new business opportunities by integrating blockchain based on real data accumulated over the past decade in the distribution and logistics business.

Lambda256 plans to provide various cloud environments and technical consulting to enable the use of blockchain technology in collaboration with Mesh Korea.

Joo Sang-sik, Chief Digital Officer (CDO) of Mesh Korea, said, "As the e-commerce industry grows explosively, various value creations using NFTs (Non-Fungible Tokens) are becoming possible. We will actively cooperate with Lambda256 to create an optimized working environment by establishing a stable and healthy blockchain ecosystem within the digital distribution and logistics platform that Boorung is implementing, and to generate new growth engines for the company."

This content was produced with the assistance of AI translation services.