Shinsegae Duty Free, Exclusive Entry of Skincare Brand 'Swiss Perfection'

Skincare brand Swiss Perfection.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Duty Free will exclusively introduce the Swiss high-end skincare brand ‘Swiss Perfection’ at its main store duty-free on the 17th.

According to Shinsegae Duty Free on the 15th, the introduction of Swiss Perfection is part of the recent expansion and reorganization of beauty brands at the Shinsegae Duty Free main store.

Shinsegae Duty Free presents ‘Swiss Perfection,’ which is based on Swiss tradition and technology, is ‘100% Swiss made,’ and is famous for being used by European royalty and renowned actors at luxury spas.

Swiss Perfection is a high-end skincare brand launched in Switzerland in 1998, producing all products based on Swiss tradition and technology.

Currently, it holds a unique competitive edge in the luxury cosmetics industry as a brand targeting top VIP customers, and can be found in spas and private dermatology centers at luxury hotels and yachts in about 31 countries across Europe, Asia, and the Middle East.

Swiss Perfection exclusively develops, cultivates, activates, concentrates, and preserves its core signature ingredient called ‘Cellular Active Irisa,’ made using iris roots harvested from Swiss pristine natural chateaus (castles), and incorporates it into its products.

At the Swiss Perfection store in Myeongdong, customers can find key products containing Cellular Active Irisa, such as serums, treatments, and masks from the ‘RS-28’ line, which provides intensive solutions.

A Shinsegae Duty Free official said, “The products of ‘Swiss Perfection,’ which offer a high-class skincare solution that is 100% Swiss made, are expected to attract attention from customers seeking premium products above premium.” He added, “Shinsegae Duty Free will continue to pursue change and innovation as a leader in the beauty category.”

This content was produced with the assistance of AI translation services.