SK Magic Launches Special Rental Service for Philips Coffee Machine 'Lattego'

SK Magic's Philips Coffee Machine 'Lattego'

[Asia Economy Reporter Donghyun Choi] SK Magic announced on the 14th that it will introduce the ‘Philips LatteGo’ as a special rental service, allowing customers to enjoy the same coffee taste and aroma as a cafe at home.

The special rental service is a differentiated rental service unique to SK Magic that combines premium home appliance care services rather than simple product purchases. For customers who rent home appliances such as refrigerators, washing machines, and air purifiers, SK Magic regularly provides professional on-site management services and the Anshim OK service, which cleans and maintains even the invisible internal parts of the products.

The rental product introduced this time is the Philips Lifestyle Appliances Korea’s espresso coffee machine, LatteGo. As a fully automatic premium coffee machine, unlike capsule-type products, it allows users to enjoy various coffee menu options according to their preferences, gaining steady popularity among home cafe enthusiasts.

It features optimal coffee extraction that captures the unique taste and aroma of coffee beans, and fast, powerful air steam quickly mixes with milk to create high-density foam, enabling users to enjoy milk-based coffee with a smoother and deeper flavor.

The grinder that grinds the coffee beans uses a 100% ‘ceramic grinder,’ providing evenly uniform coffee bean particles. Compared to a typical ‘metal grinder,’ it experiences less wear and minimizes heat generation that causes flavor loss, preserving the original flavor of the coffee beans.

Depending on the preferred coffee style, users can set the coffee bean particle size in 12 stages and adjust the amount of coffee and water, allowing them to easily enjoy their own style of coffee with a single touch. The front of the product features a ‘one-touch display’ where users can select from three menu options: espresso, coffee, and cappuccino, and finely adjust the coffee strength, volume, and milk foam amount according to their taste and mood.

Maintaining the coffee machine is essential to preserve the best coffee taste and aroma. If coffee bean oils accumulate during the extraction process, bitterness increases, damaging the original taste and aroma of the coffee. SK Magic provides professional on-site management services and the Anshim OK service every four months for coffee machine cleaning and maintenance, using Philips genuine cleaning kits such as oil removers and lubricants to ensure the coffee machine is in optimal condition.

An SK Magic official said, “With the rise in coffee bean prices and consecutive price increases of franchise coffee, the home cafe culture is spreading further,” adding, “SK Magic will strive to help customers enjoy home cafes more conveniently and reasonably, from coffee machines to regular coffee bean subscription services.”

This content was produced with the assistance of AI translation services.