DB Insurance Launches Direct Auto Insurance 'Insurance in My Hands'
[Asia Economy Reporter Changhwan Lee] DB Insurance announced on the 14th that it will launch a new direct automobile insurance advertisement.
The new advertisement focuses on expressing DB Direct Auto Insurance's differentiated 'mobile-centered service,' which allows easy 24-hour enrollment, real-time accident reporting and processing, and various special discount options all through a smartphone, the company explained.
Accordingly, the concept of 'Insurance in My Hand' was created to showcase a smart auto insurance lifestyle where consumers can digitally communicate anytime and anywhere through the smartphone 'in my hand' and enjoy various services, the company added.
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A company official emphasized, "The model captured attention with various appealing performances, such as smartly comparing insurance premiums like the younger generation these days, and feeling reassured after receiving real-time accident handling services despite being flustered by a sudden accident."
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