Cheongho Nice Operates Experience Zone for Ice-Dispensing Coffee Machine 'Esprecafe'

Experience Zones Operated at Four FastFive Shared Office Locations

[Asia Economy Reporter Kim Cheol-hyun] Cheongho Nice announced on the 14th that it will operate an experience zone for its ice-dispensing coffee machine product, 'Esprecafe.' The experience zone will be open until the 13th of next month in the shared lounges of FastFive co-working spaces at Seoul Forest, Yeoksam 3rd Branch, Gangnam 4th Branch, and Sinsa Branch. It is available to customers of these branches, and at the Gangnam 4th Branch, anyone visiting, not just co-working space users, can try it.

The experience zone will display the Esprecafe and the capsule coffee dedicated machine 'Italiana,' and visiting customers can taste coffee for free. The ice-dispensing coffee machine was launched in 2014 and has sold over 135,000 units to date, establishing itself as a steady seller for Cheongho Nice. In February last year, a new model of 'Esprecafe' was released, receiving praise for enhancing the balance and smooth taste of the coffee.

A Cheongho Nice representative said, "We have prepared the experience zone so that more consumers can directly feel the value of the ice-dispensing coffee machine Esprecafe," adding, "We will continue to expand customer touchpoints to provide differentiated product experience opportunities from Cheongho Nice."

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