Lotte ON Opens 'Secret Wardrobe' to Propose Spring Fashion

From the 14th to the 23rd, Up to 9% Discount Coupons and Up to 7% Card Discounts on Fashion and Accessories at Lotte Department Store Mall

Lotte ON, 'Secret Wardrobe' Special Exhibition.

[Asia Economy Reporter Yuri Kim] Lotte ON announced on the 13th that it will hold the 'Secret Wardrobe' event proposing spring fashion from the 14th to the 23rd.

During the event period, styling reflecting the 2022 fashion trends will be suggested, and up to 9% discount coupons usable on fashion and accessories products at Lotte Department Store Mall, as well as up to 7% discount benefits depending on the card company, will be provided. Various events will be held for customers who purchase fashion and accessories products, offering prizes such as L.Point and 'Sihyeonhada' photo studio vouchers.

Lotte ON expects flashy fashion to be popular this year and proposes various fashion styles under the theme of 'Infinite Transformation of Monochrome Humans for Spring.' While comfortable clothing such as one-mile wear, loungewear, and monochrome clothes dominated due to extended time spent at home during COVID-19, this year, vibrant colors, bold patterns, and designs are expected to gain popularity. Representative examples include daring fashions that expose the waist, such as short-length 'crop jackets' and 'low-rise pants' worn over the hips, as well as bright and vivid colored fashion.

In this 'Secret Wardrobe' event, this year's fashion trends are divided into concepts such as 'Change is good but not excessive,' 'I am a fashionista,' and 'Adding edge with point items' according to customer preferences, showcasing various styles. Styling is proposed mainly focusing on spring new products from popular fashion brands at Lotte Department Store Mall, such as Egoist, Tomboy, and Suecomma Bonnie, and up to 9% discount coupons and up to 7% immediate discount benefits by card company are provided when purchasing fashion and accessories products.

A photo review and purchase certification event that allows customers to record their own new style will also be held. All customers who write a photo review with a picture after purchasing products from participating brands will receive 1,500 L.Points, and among them, 10 people will be selected by lottery to receive an additional 15,000 L.Points. Among customers who purchase fashion and accessories worth more than 150,000 KRW, 10 people will be selected by lottery to receive a voucher for the 'Sihyeonhada' photo studio, where they can take photos that highlight their individuality.

Hwang Hyung-seo, head of the Department Store Marketing Team at Lotte ON, said, "This spring, we planned this event with the meaning of finding a new me through bright and bold fashion designs, moving away from the comfortable monochrome fashion familiar after COVID-19," adding, "We hope you find your own style through the fashion proposed by Lotte ON's 'Secret Wardrobe.'"

This content was produced with the assistance of AI translation services.