Ottogi Launches Renewed 'Jin Bibimmyun' with Baesamaemucho Flavor

[Asia Economy Reporter Eunmo Koo] Ottogi announced on the 11th that it has renewed and launched 'Jin Bibimmyun' ahead of the peak season for bibimmyun in summer. Jin Bibimmyun entered the seasonal noodle market in the summer of 2020 and has maintained steady popularity, surpassing a cumulative sales volume of 82 million units to date.

This renewal focused on improving the sauce. By adding pear, plum, radish, and other ingredients, it maintains a refreshingly spicy taste while adding a sweet and sour flavor and aroma. The package design has also been revamped. The renewed product packaging features the phrase 'Delicious order of Jin Bibimmyun, Baesamaemucho,' emphasizing the harmony of the sauce ingredients such as pear, apple, plum, radish, and Taeyangcho (sun-dried red pepper) in a new concept.

Jin Bibimmyun delivers a cool and tangy flavor by combining the spiciness of Taeyangcho with apple and tamarind seasoning sauce. Reflecting consumer feedback that one serving of bibimmyun was insufficient, the weight was increased by 20%, creating a distinctive feature. The chewy and elastic noodles are fortified with protein and dietary fiber, and the addictive spiciness is also cited as a factor in its popularity.

An Ottogi official said, “We renewed Jin Bibimmyun to strengthen its competitiveness by offering a tangy and refreshing taste with a generous portion, which has been consistently loved. We plan to carry out various marketing activities so that many consumers can experience the upgraded taste and new concept of Jin Bibimmyun.”

This content was produced with the assistance of AI translation services.