Homeplus "Try the Limited Edition Sweet and Tangy Jeju Farm Citrus Juice"

Homeplus X Lotte Chilsung Beverage Limited Edition Tangerine Juice 'Jeju Sarang Gamgyul Sarang'.

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 10th that it is collaborating with Lotte Chilsung Beverage to conduct a 'Good Consumption Campaign' to support Jeju tangerine farms until the 30th of this month and sell a limited edition tangerine juice called 'Jeju Sarang Gamgyul Sarang.'

This campaign was prepared to help Jeju tangerine farms struggling with sales due to frequent rain last year. Attention was drawn to the increased harvest of non-standard tangerines of extremely small and extremely large sizes, which are difficult to sell to consumers, leading to a higher disposal rate in tangerine production areas.

On the 8th, Homeplus signed a business agreement for the Good Consumption Campaign with Lotte Chilsung Beverage at the Homeplus Seogwipo store, committing to promote the consumption of non-standard Jeju tangerines and increase consumer interest in local agricultural products for mutual growth. The signing ceremony was attended by Oh Mingguk, Head of Homeplus Confectionery and Beverage Team; Baek Jongjin, Manager of Homeplus Seogwipo Store; Lim Jeongil, Team Leader of Lotte Chilsung Beverage Hyper Team; and Kim Youngjun, Head of Jeju Provincial Government Tangerine Promotion Division.

As part of this business agreement, Homeplus will sell the limited edition 1.8L large-capacity tangerine juice 'Jeju Sarang Gamgyul Sarang' at separate booths in Homeplus stores nationwide until the 30th. Customers who purchase over 6,000 KRW will receive a Hallabong-scented air freshener, limited to the first 4,000 sets. A purchase receipt certification photo event will also be held, with a lottery awarding 25 first-place winners Jeju local currency worth 500,000 KRW and 25 second-place winners Jeju local currency worth 300,000 KRW.

Oh Mingguk, Head of Homeplus Confectionery and Beverage Team, said, “We have partnered with Lotte Chilsung Beverage to introduce a limited edition tangerine juice to support Jeju tangerine farms going through difficult times,” adding, “We will continue to seek mutual growth with local farms and strive harder to practice ESG (Environmental, Social, and Governance) management.”

This content was produced with the assistance of AI translation services.