Fashion Capital Paris Hosts 'Seoul Fashion Week Exclusive Pavilion'… 9 Brands Including Printemps, 100 Buyers Participate

Seoul City Supports 'Our Designers' to Enter the World's 4 Major Fashion Weeks... Boosting Seoul Fashion Industry Advancement

[Asia Economy Reporter Lim Cheol-young] On the 6th (local time in Paris), the 'K-Collection Fashion Show of Four Korean Designers' held at the world-renowned luxury fashion venue Palais Brongniart (PALAIS BRONGNIART, PARIS) attracted great attention locally and concluded successfully.

Seoul City announced on the 8th that Pascal Morand, President of the Paris Fashion Association (FHCM), representing Paris Fashion Week, attended the fashion show and highly evaluated the growth potential of the global designer brands EENK, LIE, WNDERKAMMER, and DOUCAN. Forty major buyers including Printemps, Bon March?, Galeries Lafayette, Net-a-Porter, and SENSE, as well as 40 local press media such as Vogue, Elle, Harper's Bazaar, Fashion Network, Grazia, and 50 fashion influencers, totaling 150 people, visited the fashion show on site.

Seoul City has supported Korean designers' overseas expansion under the name of Seoul Fashion Week, succeeding in entering Paris Fashion Week, the home of fashion, this year following last year's entry into London Fashion Week. Globally, 'Paris, New York, Milan, and London' are recognized as the four major fashion weeks.

Designers attending Paris Fashion Week from the left, second from the left: Choi Choong-hoon, Ink designer Lee Hye-mi, Lai Cheong-cheong, Wunderkammer Shin Hye-young.

This year, two brands participated in London Fashion Week, and a total of four Korean designers advanced to Paris Fashion Week, showcasing their fashion shows worldwide. BMUTE(TE) and SEOKWOON YOON brands participated in London Fashion Week, while four Korean designer brands EENK, LIE, WNDERKAMMER, and DOUCAN held fashion shows at Paris Fashion Week.

Additionally, during Paris Fashion Week, Seoul Fashion Week operated its dedicated pavilion at the 'TRANOI' trade show for the first time. A total of nine Korean designer brands participated, conducting order consultations with buyers worldwide.

Meanwhile, the '2022 F/W Seoul Fashion Week' will be held online and offline for six days from March 18 to 23, and can be viewed via live streaming on online channels such as YouTube and Naver TV. Furthermore, fashion show runway videos can be live-streamed on 'TikTok,' the world's number one short-form platform used by one billion people worldwide.

Park Dae-woo, Director of Economic and Job Planning at Seoul City, said, "We will advance our designers to all four major fashion weeks worldwide, including London, Paris, New York, and Milan, to showcase the world-class competitiveness of our designs and ultimately use this as an opportunity for Seoul's fashion industry to take a leap forward."

This content was produced with the assistance of AI translation services.