The Born Korea Paikdabang, Recruiting University Student Supporters 'Paekstar 2nd Generation'

[Asia Economy Reporter Moon Hyewon] Paik’s Coffee, operated by The Born Korea, announced on the 7th that it is recruiting the 2nd generation of its official university student supporters, ‘PAIK’S STAR.’

PAIK’S STAR is designed to provide Generation Z university students who enjoy coffee and desserts with the opportunity to directly experience Paik’s Coffee’s high-quality beans and coffee, as well as to learn various marketing skills. Students participating as supporters can gain valuable hands-on experience by taking part in actual menu planning and marketing tasks.

The 2nd generation of PAIK’S STAR will run for three months from the 25th of this month to June 24th, selecting a total of 20 participants who will be organized into five teams of four members each. The program will focus on brand experience and online/offline promotion of Paik’s Coffee, including projects such as analyzing coffee and dessert market trends, planning new menu items, and developing marketing plans for those menus.

Paik’s Coffee has prepared various benefits for the supporters. They will provide coffee-related education and practical training, activity allowances, supporter activity kits, and Paik’s Coffee gift certificates. Upon completion of the program, all participants will receive certificates of completion, and outstanding performers will be awarded prizes and given additional points when applying for employment at The Born Korea.

Applications for the 2nd generation of PAIK’S STAR are open until the 16th through the bulletin boards on the Paik’s Coffee and The Born Korea websites. Any university student in their 20s who is interested in coffee and desserts and operates social media accounts is eligible to apply.

This content was produced with the assistance of AI translation services.